Jillian - I was rtecnely a student, I had a different experience. I saw alot of advantages of e-books, and bought some of my textbooks that way. For one thing, just not having to cart all those heavy books to and from class - well, that was a HUGE advantage. Maybe it helped that I didn't also have to buy the hard copy. One professor recommended the e-book, and another couple of them complimented me when they saw I had the e-book rather than the hard copy. I used my cell phone in school, not an e-reader.I actually think the student market is completely primed for e-books. As soon as they come up with a better way to mark and flip through pages quickly, students and professors (who have to research and might prefer to carry all their books with them in e-format) will switch over.One more comment - watching these polls, well it's like watching history in action. We seeing a massive technology change right in front of us.